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  • An Introduction to Online Video Production - Part One

    The sensible old Chinese catchphrase has a great significance; the sentiment illustrated the reality that each and every person trusts an event drastically more when it is observed. Through video production or videography it’s practical to film a succession of events.

    These days in many different organisations presentations, video footage is repeatedly used. Utilising video production it is viable to provide the necessary message to different possible buyers to help satisfy them. Online Video production is currently used for numerous different jobs; however, quite a few short format videos and awareness associated presentations are usually developed in order to attain certain business targets.

    Audio video presentations are very much in style and are therefore used in almost any brand of business activity. Creative agencies normally interact with a specific client or a firm that are looking to produce an online promotional video a presentation or a collection of video clips. The entire work of video production is commonly carried out by a couple of freelancers; however there are a handful of good video production companies around at the moment. Vidify’s business video solutions are focused on maximising your business revenue cost-effectively.

    Input of music composers, cameraman and script writers can also be very common when creating online video productions. What’s more, advertising agencies and public relations companies have lately become involved with many aspects of video marketing.

    November 24th, 2008 by admin
    Posted in House Of Marketing, Online Publishing Resources, World Of Videos | Comments Off

    How to Write Your Op-Ed Piece

    Op-ed articles, also known as opinion/editorial articles, are a great way for aspiring writers to publicize their work and, in exchange, receive an amazing amount of publicity for free. You can write an op-ed piece and get it publicized provided you follow these simple rules.

    Before you begin to write, you need to target which newspaper you would like your article to appear in. You stand a greater chance of getting into your local paper than in a national publication like The New York Times, The Wall Street Journal, or USA Today. Still, if one of the national publications appeals to you, then give it a try.

    1. Follow the rules. Every newspaper has guidelines on what their specific requirements are. Familiarize yourself with these guidelines and stringently hold yourself to their requirements. Failure to do so will mean you will be rejected.

    2. Write with precision. Newspapers do not like verbose writers, unless it is for a feature piece and it is for a high end publication, such as The Washington Post. Short, crisp, and to-the-point sentences are the order of the day.

    3. Write with persuasion. Whatever your point of view, write persuasively. Do not muddy the waters by giving vague answers. If you are discussing a problem, count on offering the solution. Expect that your article may occupy one half of the op-ed page; the other half may feature a rebuttal or an opposite point of view.

    4. Double space. As with any submitted writing, you must double space your text. Expect the editors to work their magic on your piece, including removing entire paragraphs to make everything fit.

    5. Submit a cover letter. Yes, you more than likely will have to snail mail your letter, so send it off with a cover letter to the appropriate contact person.

    6. Your contact information. Your name, address, city, state, country, zip, contact numbers, and email address are all needed. More than likely none of this will be included in the piece, but they do need a way to get back to you.

    7. Resource box. Unlike ezine sites where you can write a lengthy discourse on who you are and have links to your site, it is likely that only a one or two word sentence about “who you are” will be included. So, consider writing your own resource box and hope that they like it. [You can count on it being changed if they do not.] It could be written something like this:

    John Doe is a Detroit based freelance writer affiliated with Writer’s Write.

    Yes, that may be about all the information they want to share about you with their readers.

    More than likely you will know within two weeks time if your piece will get published. Some papers will contact you to let you know if you have been approved/rejected, while others will simply publish your article. Do not hound them as you may want to become a regular contributor.

    What is the next step?

    1. If you are approved, you can expect letters to the editor — from readers — in response to your piece to begin appearing in subsequent editions of the newspaper. Do not be surprised if letters begin arriving in your home or place of business too. Expect phone calls from people who may want to discuss your point of view further, or invite you to speak in front of their group, etc.

    2. If you are rejected, consider modifying and resubmitting your piece or forwarding it to another publication. Accept criticism about your writing style, if offered.

    3. Op ed pieces are sometimes picked up by syndicators such as Reuters or Google News; your piece can have a life well beyond the local newspaper. If you hit the national press, you can count on your article having widespread coverage. Do a search on Google a few days after publication and you may discover how wide a net your piece has cast. If that is the case, good for you!

    Above all, op-ed article can help shape local or national opinion, so think of the greater good you can do as well as the publicity you just may receive when crafting your article. Although newspaper circulation continues to drop, online versions of these same newspapers continue to grow, thereby giving you exposure far beyond the intended market.

    Matt runs his own article business at www.thearticlewriter.com ; visit The Article Writer for all of your writing needs.

    June 26th, 2008 by admin
    Posted in Online Publishing Resources | Comments Off

    Winclear :Search History Eraser

    Spyware Doctor is a multi-award winning spyware removal utility that is available for you both in free trial and paid version. It provides you with extensive spyware and adware protection. It effectively detects, removes and protects your PC from thousands of potential spyware and adware programs proliferating the online world today. Keylogger software usually operates in the invisible mode and children don’t know their parents have an eye on them.

    As soon as these details have been entered, an error page appears; it tells the user that the transaction has been unsuccessful, and offers instructions on how to pay for the ticket by postal money order. So the user may well be fooled twice. He loses his credit card details, putting them right into the hands of cyber-crooks, and then loses money, if decides to buy the ticket by money order. Data loggers, key loggers are just a few programs which harvest info from your computer. Winclear is the only program created specially to auto remove such spywares. Your email account has also been compromised so it is important that you change the password for your account after your computer is cleaned. That is why every computer owner needs winclear.

    Protect With Winclear :Search Rfamily History For Free
    Identity theft protection is quickly becoming a hot topic. Every day, computer users are haunted by stories of people falling victim to identity theft. The biggest culprit in this recent rise in cyber crime is spyware, the buzzword that is on the lips of every internet user. Experts are now saying that nothing is 100 percent secure on the internet anymore, and users must take steps to protect themselves. Winclear is the only software which is capable of removing keylogger programs. Many people ask the question of whether cookies are harmful for their computers. Winclear has been the industry leader in fighting keyloggers for the last 8 years.

    Winclear:
    There’s no such thing! When you ask for something “best” be prepared to get very biased recommendations. That is the reason why you need Winclear installed onto your computer. No I got the brunt of the frustration - being his IT guy on the side and now we get to the global definition of spyware. Protect your computer security by using Winclear! More about Winclear here: Erase Data.

    June 23rd, 2008 by admin
    Posted in Content Writing, Online Publishing Resources | Comments Off

    Free Articles - Tips for Finding the Best Ones

    Free articles are my bread and butter. I am always looking for knowledge on various subjects - Science articles, health articles, newspaper articles and much more. Ironically, I have decided to share the tips I have gathered over the time on finding the best free articles by writing a free article. Enjoy it.

    Here are some tips that will help you locate the most suitable articles for you:

    1. Stay focused - Looking for free articles on the web is addictive. You could easily find yourself sitting for hours staring at the computer screen with no real outcome. Remind yourself constantly what you are looking for and ask yourself if you are currently in the way to achieving it.

    2. Read the articles’ abstract or summary to eliminate irrelevant articles.

    3. Informational not commercial - If you are reading a page with too many pictures, adds or reviews, you are in the wrong place. Look for more objective data on informational pages.

    4. Look In the right places - I suggest you consider looking for free articles using one of two methods.
    The first, Look for the free article in google or in your favorite search engine by writing in the “Search” field: “The articles’ subject” + “article”. This way you will get textual content and not spam commercial sites.
    The second, Look for the articles’ subject in article directories like ezinearticles.

    5. Read the comments - You are not first who have read the article. You could save time by reading the articles’ comments before reading all the articles. If all the readers wrote negative comments, do not bother reading the free article. In some article directories you could even see the average grade given by the readers.

    6. Time is money - If you are looking for a quality article and now, my best advice would be: pay for it. A couple of dollars sure worth the hours of looking for the needle in a haystack.

    Find more about articles and web content on Web content providers.

    http://www.tigilet.com - Web content experts.

    June 2nd, 2008 by admin
    Posted in Online Publishing Resources | Comments Off

    7 Ways To Find Inspiration When The Muse Disappears

    It happens to us all. The dreaded block turns up and try as we might, words just won’t flow. Everything we write sounds like fudge and more often than not we end up thinking we’re never going to write another word again.

    As much as you may believe you’re the only one out there suffering in this way, you’re not alone. Nowhere even close to it.

    What’s important is to not let it worry you. Understand that this is something that happens to a lot of writers and that as unbelievable as it may seem at the time, the muse will come back. And probably with a vengeance. You’ll have so many ideas you won’t have time to get them all down on paper!

    In the meantime, there are a few things you can do to help get your creative juices flowing again. The following are seven ideas that have worked for me. I can’t guarantee they’ll work equally as well for you, but if you need to write and the pen’s not moving, they’re definitely worth a try.

    1. Imagine you were a child during the era of your grandmother’s childhood. What do you imagine you would you be doing right now? If you could take one modern item back in time with you, what would it be and why? How do you imagine others would react to that item? Keep working on ideas that bring the past and the present together.

    2. Try to see life through the eyes of a dog, cat or any other pet. What would make you happy? When would you feel frustrated? What matters to you? If you’re a hamster, do you mind being caged up? If you’re a dog, does it matter that your human wakes you from your comfortable bed to drag you out for a walk in the rain? Try to keep things from an animals perspective rather than making them furry humans.

    3. Write a letter to ’somebody’ explaining what you’re writing about, why you’re writing it and how you envisage the end product. If you’re writing a novel, are you planning to find an agent? Will you write the whole novel first or just the first three chapters and then start sending out? If you’re writing a column, where will it be used? Tell your ’somebody’ absolutely everything that’s related to your writing project.

    4. Find a picture that inspires you and write about it. You don’t necessarily need to describe the picture, rather write about how the picture makes you feel; why you feel drawn to it; what you think made the artist/photographer create that particular picture. The opposite can be done with a picture you dislike.

    5. Take a newspaper or magazine and open it on a random page. Now pick a headline and write your own story around it. It doesn’t have to be the same kind of story as the original. “Men Found In Tunnel” might originally have meant illegal immigrants trying to cross the border, but your story could be about jail-breakers, coal miners or anything else your imagination throws up.

    6. Go for a walk. When you get back, write about the things you saw and experienced. Remember the bird bathing in the puddle? Or the dog owner who allowed her pet to foul the street without clearing it away? Or what about the children riding bikes without helmets? Or the shop keeper standing at the doorway chatting with a couple of women? How did those things make you feel?

    7. Interview a friend. He or she doesn’t have to be present - if you know them well enough, you can conduct a fictive interview. Now re-write their answers in a biographical manner.

    Hopefully a few of those ideas will help you break your block. Just remember to not let it upset you too much because stress and anxiety will only add to the problem.

    Happy writing!

    Sharon Jacobsen - EzineArticles Expert Author

    Sharon Jacobsen is a London born freelance writer based in South Cheshire, England. Having had her fair share of writer’s block, she’s used to finding ways to unleash her creativity. Most times they work but like everybody else, she bangs her head against the wall now and then.

    To contact Sharon, please visit http://www.sharon-jacobsen.co.uk

    May 27th, 2008 by admin
    Posted in Online Publishing Resources | Comments Off

    The Raw Truth About Persuasion and Copywriting!

    I get asked all the time, “Lorrie, how can I make my copy more persuasive?” Well frankly it helps if you can speak your prospect’s language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order…and in a way that lowers resistance to new information and is acceptable to his or her mind. One discipline that translates nicely to writing persuasive copy is NLP or Neuro Linguistic Programming.

    NLP isn’t a replacement for good copywriting. It’s a turbo boost. Meeting a person on his or her own level by using familiar words puts YOU in control of the communication almost immediately.

    Have you ever been moved to buy a pair of sexy shoes instead of the sensible, comfy shoes you really needed? But when you got home you didn’t know how you got over the resistance of spending the money? See, people understand the RESULT of making a purchasing decision, but are often unaware of the internal recipe that gets them there. We all know we tend to buy based on emotion over logic. In fact, most buying decisions are largely emotional.

    WHO’S RIGHT ANYWAY?

    We can all agree there are two sides to the brain, correct? The left (logical) and the right (emotional). Interesting fact: information is first perceived by the emotional right brain. Then within a fraction of a second, it shoots over to the logical left. Then finally, once again, is reflected to the emotional right. In other words, every message we get is influenced by the emotional right brain. Pretty fascinating, huh?

    Here is the basic principle of NLP as I understand it. There is no mental resistance to an idea you perceive as your own. And whenever any of us engages our imagination, we think we came up with the idea ourselves. So it must be great!!! It aligns with our own beliefs so it’s unconsciously accepted as being the truth and you act as if it’s true. So NLP always prefers to presuppose that changes can be made quickly and automatically.
    So let’s cover some NLP principles and how to use it in the art of persuasive writing.

    PACING

    Pacing is putting yourself in the prospect’s shoes through languaging. Look at David Ogilvy (one of the greatest advertising masters who ever lived) as an example. His first headline for Rolls Royce didn’t come from HIS mind, but that of an engineer at the factory. Ogilvy was told, “You know David, the loudest noise from this Rolls Royce comes from the clock on the dashboard at 60 miles an hour.” And David thought this man, this engineer must know something because he’s constantly in the flow about changes and revisions and everything happening at the Rolls Royce factory. So David did his research and made a connection. I’m not suggesting the engineer was deliberately using NLP on David, but it’s an illustration of how we as humans connect the dots and are able to write persuasively as a result.

    Though similar to empathy, pacing is a bit more complex. In pacing, you actually encourage the prospect to use visualization or other accessing cues in a very subtle and vague way. These are the same communication skills of matching, mirroring and rapport that allow you to pace and lead someone to the sale.

    NLP Master Ross Jeffries says, “People will not accept that you are an authority on where they should go unless they accept you’re an authority on where they are at.”

    In other words, if you’re reading a letter or listening to a podcast, it makes sense for me as a writer to mirror that experience for you. Then you subtly relax:

    • “As you’re sitting there reading this letter…”
    • “As you are sitting in front of your computer…”
    • “While you are listening to this broadcast…”

    Any of those phrases have you and the prospect share an experience, which moves him or her toward the sale. Have you ever met someone and felt an instant kinship with that person? Or on the other hand, met someone who you just could never quite get on the same wave length?

    What if you knew how to get on that person’s “wave-length”? You would have a totally different outcome - the outcome you wanted! That’s the importance of defining your target audience (or my own term, TAR-KET). You can communicate with that one person because you have already defined him or her.

    PRESUPPOSITION OF AWARENESS

    This technique also ties to speaking directly to your own target market. (If people don’t have their target market nailed down, it doesn’t matter how good their copy is. It doesn’t matter if you’re trying to sell beef to a vegetarian. It’s just not going to work. So you really have to zone in on your target market.)

    The way you do that is to understand your product. Figure out where they shop, where they eat, what they look like. Are they a family or are they single? Do they have dogs or not? Do they live in a rural area or the city? These keys make a huge difference when you are trying to figure out who your target market is. When I write my copy, I write to one person. I visualize everything about them so it’s very real to me when I start to write. I would suggest that you funnel down your target market to your TARKET as much as possible. That’s how you’re able to give them the illusion. You’ve given them information and the mind fills in the blanks. The more specific the better is what I’m saying.

    In this technique you direct the conscious mind of the reader by assuming something is true. So you speak to him or her as if something has already happened. Here are some examples:

    • “As you become aware of…”
    • “As you recognize …”
    • “I’m not sure just how excited you can get about this offer but…”

    The proper use of language patterns in written words means you communicate by tonal shifts, tempo shifts etc, following the patterns of a question, a statement, or a command. We invite people to share our certainty about our product or service by using an intonation of a command or a statement like “Do you agree?”

    PRESUPPOSITION OF TIME

    This concept piggybacks onto the previous one. You build on the prospect’s experience of awareness by adding in the element of time. Examples:

    • “Before you order today…”
    • “After you make your decision to order…”
    • “While you are filling out your order form…”

    Use language patterns to move yourself and others in a direction that results in a win-win situation. The truth is that we are selling ourselves every day, all day long. Doesn’t it make a lot of sense to use communication skills like NLP to lead someone where you want them to go? And the more that happens, the more successful you will be with your copy.

    EzineArticles Expert Author Lorrie Morgan-Ferrero

    ABOUT THE AUTHOR:

    International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of an award winning copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at http://www.red-hot-copy.com .

    May 17th, 2008 by admin
    Posted in Online Publishing Resources | Comments Off

    15 Questions To Instantly Help You Write A Tips Booklet

    1. What is the single most compelling subject from your experience or knowledge that you want the world to know about? If there are several topics, consider which one you are most passionate about.

    2. Can you identify the single most outstanding thing you want people to know? Think about whether it is a new skill, perspective, attitude, or expansion of general knowledge.

    3. Why do you want to write a booklet? It may be an altruistic gesture to spread the word about something. It might be a marketing tool for a business or book you have or want to have. The booklet can be a profit center for you. Maybe you would you like it to be both a marketing tool and a profit center.

    4. How would you divide your subject into segments? Look at the possibility of those segments becoming additional booklets to develop into a series, or as mini-chapters of one booklet.

    5. What are you often surprised by that people do not know about your subject area? There could be something that seems so ‘common sense’ to you, while being highly helpful or enlightening to others.

    6. Does your information need to be presented sequentially or can it be random? Notice if specific entries stand-alone or if they need whatever came before to cause the entry to make sense to the reader.

    7. What do you want people to do and not to do, be or not be as a result of your booklet? Think about how this information will benefit the reader.

    8. Who besides the reader can benefit from this material? There may be manufacturers, suppliers, or distributors whose business activities can profit by distributing your contents. Those will be large-quantity buyers of your booklet.

    9. Is there jargon or language that is peculiar to your topic? Consider how you will monitor and treat that in your content.

    10. What surprised you most when you learned about your topic? That is probably useful to pass along to your readers in some way.

    11. Which resources are needed to implement any of your suggestions? Look for the easiest ways to accomplish what you are recommending to your reader.

    12. What is it that people need to know about you? Tell what gives you the credential to write about this topic.

    13. What other products and/or services would also make sense to develop to assist the reader in this topic? Decide whether it is important for those to be products and services of your own, of someone else’s, or both.

    14. How would short anecdotes be useful in supporting your materials? The anecdotes could get in the way or enhance your content.

    15. Do your tips need visual support with graphics to allow them to be more fully understood? Clip art could be adequate or you might decide to use original art.

    Are you ready to get started? Or were you already making notes as you were reading this article? Take as little or as much time as you’d like in creating your first tips booklets. You’ll be amazed by the results. Everyone has something they want the world to know about. What’s the starting place for you?

    EzineArticles Expert Author Paulette Ensign

    Paulette Ensign has personally sold almost a million copies in four languages of a tips booklet called “110 Ideas for Organizing Your Business Life,” all without spending a penny on advertising. She has had clients match and surpass her results, worldwide.

    She has learned her business by doing it, never having taken a formal business course in her life. Her San Diego, California -based company, Tips Products International, offers a range of products and services to support your success regardless of your budget of time or money. Phone 858-481-0890 or visit http://www.tipsbooklets.com

    May 6th, 2008 by admin
    Posted in Online Publishing Resources | Comments Off

    Essay writing - - - Argumentative and Persuasive Essays

    Essays that are plagiarized frustrate teachers

    College life: attending classes, taking tests, and writing essays. The dark side to education is cheating. What’s wrong with cheating from a university’s point of view? They get paid, what do they care what students do with their educations? If they care about students getting real educations, then copying essays and cheating on tests prevents students from really getting educated. Even if they don’t really care about the students, they care about their reputation to provide educations. A cheating atmosphere where plagiarized essays are accepted by educators will cheapen their reputation.

    It’s a myth that distance learning education perpetuates plagiarizing

    Educators use an arsenal of online tools to help them identify students who are not writing their own essays but turning in plagiarized essays. Web sites exist that educators can use to submit essays to check them for plagiarized passages. One limitation with these sites is that they don’t always distinguish between a properly cited passage or a sentence that was passed off as original.

    Argumentative Essay Topics online waiting for you

    Argumentative essay topics will either make or break your grade as far as essay writing goes. Why? Because how strong a topic you pick pre-determines the content that you can use to make your point. You will find writing essays a huge part of your coursework while you work on your education. Argumentative essays demonstrate your knowledge of a topic, your ability to apply critical thinking, and your ability to organize and write effectively.

    Education professionals assign plenty of essays for college credit

    Here are some ways that you can find topics for your argumentative essays fast online:

    • Read the news headlines. Go to any online news site and you will be bombarded with newsworthy topics in law, health, computers, etc. Pick one and get going.

    • Look at professional debate websites. By this I don’t mean presidential debates, I’m talking about “debate club” debates. They usually have a number of really good topics for argumentative essays.

    • Type in “argumentative essays” in a search engine. You should come up with results that can give you some ideas for your own essay.

    Basically any topic that gets a reaction out of people would probably work for you. Hot topics for argumentative essays are hot because they pose ethical dilemmas to the people who are divided on where they stand. Make sure you apply critical thinking to your position so that you don’t just end up producing recycled dribble in your essay.

    Contrary to popular belief, distance learning does not have a higher percentage of plagiarized essays. While the anonymity and distance makes it easier to have a culture of cheating, the statistics show otherwise. Educators speculate that the reason why students in distance learning programs write their own essay is because students who are using distance learning programs are more mature, responsible, and hard working (since most of them are adults working full time) than the wider pool of college students

    Persuasive Essay Topics in 10 minutes

    Coming up with persuasive essay topics that work for you can be difficult. For many students working on their education, online programs require much writing of them.

    Education professionals expect well written essays

    To cut down on your writing time, it’s best to follow the following plan:

    1. Work out at a high level what the outline will be like. At this point, it will be more like a format than an outline since you may not have a topic yet.

    2. Brainstorm topics.

    3. For the top topics, work out rough outlines to see how much you either know already or can write about readily.

    4. Outline your persuasive style essay.

    5. Write your essay.

    6. Read it when you’re finished to make sure it’s as persuasive as it can be. You might see sections that can use stronger language to convince the reader of your stance.

    To ensure your essay writing doesn’t stall out after you pick it, pick an persuasive topic that you either know a lot about or you can easily find information about it. To be persuasive, you’ll need to present a few facts upon which you’ll build your argument.

    That’s why for topics that you aren’t really strong on, it makes sense to pick topics that are being covered in magazines or newspapers. Newsworthy topics are of interest to other people right now. That makes it more likely that you’ll be able to find information on that topic more easily than something that is obscurely followed.

    Change your career, change your life and get a new job.

    A resource-based site with help on education, resumes, interviews and job search.

    If you want to read more, please visit my site…
    http://www.get-a-new-job.com

    Writing an Essay

    Writing Styles

    May 4th, 2008 by admin
    Posted in Online Publishing Resources | Comments Off

    Speaking Expert Says: Great Speakers Can Make Fine Writers

    Having served on the faculties of multiple universities, I can tell you that fence-building, creating perceived barriers, erecting scary totems to keep out intruders, is a time tested technique in the halls of academia.

    Among the things Ph.D. advisors drill you on are the questions: “How does our field differ from others?” and “What makes us distinctive?”

    So, there are usually tall fences built between departments of Journalism and Writing on the one hand, and on Spoken Communication, on the other.

    Mostly, it’s taken for granted that spoken and written discourse differ, but I’m here to tell you, at root, they’re very similar. Moreover, if you’re a great speaker, there’s no reason you can’t be at least a capable writer, though the obverse doesn’t always apply.

    Fine writers may stumble and bumble their way through presentations from the platform, or on TV or radio.

    A fine example, in my estimation is film critic Roger Ebert. If you follow his reviews in the Chicago Sun-Times, as I do, you may be as impressed with the clarity, and occasional brilliance of his writing.

    Watch him on TV, and for lack of a better term, he seems like a dork.

    Forgiving his portliness, his voice is nagging, high-pitched, and straining. He seems to have one volume setting that might be characterized as “emphatic.”

    And many other fine thinkers and writers are rowing in the same boat. Their prose is more than adequate, but their delivery sucks.

    Here’s the good news if you’re a popular speaker. Simply speak your speeches into a software program and edit them later, and you’ll make the happy transition from the spoken to written word.

    On the other hand, if you’re already an accomplished writer, I’m not so sure speech coaching will do you that much good, especially if you chose to write, at least partly, because of shyness or in acknowledgement of your performance weaknesses.

    Dr. Gary S. Goodman, President of Customersatisfaction.com & The Goodman Organization is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

    For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com

    April 28th, 2008 by admin
    Posted in Online Publishing Resources | Comments Off

    Leather Book Binding

    Bookbinding in leather was supposed to have been practiced by the Copts in Egypt. Surviving examples of Coptic bindings in red and brown leather from the 8th and 9th centuries, show a variety of techniques that would indicate experience in bookbinding that probably developed over hundreds of years. Unlike European bindings of later times, specialists must have executed them in diverse forms of leather decoration. They display a wide range of artistry including tooling, piercing, and working with a stylus.

    In Europe, the earliest known decorated leather bookbinding is that of the Gospel, which is certainly an English binding of the 7th or 8th century. European binding took on its own characteristics by the 10th century and had progressed along totally different lines from that of the Levant. Some of the main differences were in the manner of sewing and embellishment that was developed along different lines, almost always being in the form of blind tooling executed with individual tools. By 1538, Morocco leather was being used in France. The tools used in this era of French bookbinding were derived by way of pattern books for embroidery or metalwork from Oriental or Arabesque models. Most of these designs incorporated interlacing strap-work.

    From about 1840 to 1880 there was more emphasis on delicacy and precision in tooling. The 19th century witnessed a severe decline in the quality of both paper and leather produced for the manufacture of books. This is because of the deterioration of leather due to quality and age of the original skin as well as the tanning process by which the stability of the leather was achieved. Leather produced before the 17th Century was of fine quality and very long lasting but that produced since the late 17th Century frequently showed rapid and severe degradation.

    A few limited companies still deal with leather bookbinding. One the most popular is the Felton Bookbinding. They specialize in fine limited-edition binding and the conservation of priceless volumes. These books are housed in both public and private libraries worldwide. The handcrafted results of their labors have become the standard that many established book collectors prefer for presenting their classics.

    Book Binding provides detailed information about book binding, book binding companies, book binding equipment, and more. Book Binding is affiliated with Free Term Papers.

    April 26th, 2008 by admin
    Posted in Online Publishing Resources | Comments Off

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